About Us – Let's Roll

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Let's Roll Store

BuiltbyRiders,TrustedbyPros–TheStoryBehindLet'sRoll

Our Story

Let’s Roll™ Store’s inception was in the Fall of 2018 to fill a need for a product that could not be found on the market. Living in Michigan, which has cold weather and snow, we wanted a dolly for storage and to save space in our garage like many others experience having a heavy touring or cruiser-type motorcycle.

Since we couldn’t find what we wanted, we decided to build a prototype dolly since we had connections living in the Detroit area. The Motorcity! And of course, knew there could be a good possibility of taking it to market. Which we eventually did.

We have received a lot of positive feedback about the dolly and the lift we have manufactured. Check out the testimonial page.

And if you do decide to purchase from us, we always welcome any feedback! You are welcome to email me personally at sales@letsroll.store.

Shop Our Products

Made in the USA

OurTeam

Renee

Renee, President & CEO

Meet the fearless leader of Let's Roll, who decided to hop on a motorcycle for the first time at the ripe young age of 52. Yep, you read that right—52! A self-proclaimed "newbie" in the motorcycle world, she quickly discovered a love for exploring new roads and uncharted territories (with a GPS, of course).

But riding wasn’t enough. When she noticed a gap in the market for a motorcycle dolly that could handle the big bikes, she didn’t just sit back and wait for someone else to figure it out. Nope, she rolled up her sleeves, revved up her creativity, and got to work. The result? A game-changing product that riders can’t stop raving about in reviews and on social media.

Now, her mission is clear: keep innovating and bringing motorcycle enthusiasts the products they need—whether it’s enhancing what’s already out there or dreaming up something entirely new.

When she’s not busy running the show, you’ll find her diving into spiritual enlightenment to understand herself and others better. This passion for personal growth has given her a unique perspective on life and a deep empathy for others.

In her downtime, she loves painting, hiking, and staying active. A big fan of farm-to-table restaurants and clean eating, she’s all about living a healthy, balanced life—because, let’s face it, you need energy to keep up with this wild ride called life.

Jesica

Jesica, Treasury & Public Relations

Jesica Ligi has been part of the Let's Roll crew since 2021, bringing her energy as both Treasurer and Brand Warrior. A proud Great Lakes girl and Eastern Michigan University grad, she’s all about numbers and loves connecting with the awesome motorcycle community (seriously, the coolest people!).

When she's not balancing the books, Jesica’s probably outdoors, cheering at the hockey rink with her family, lost in a good book, or getting ridiculously excited whenever it snows. She’s a hot tea fan who secretly wishes she could drink Mountain Dew every day.

Jesica’s favorite parts of the job? Learning something new about the riding world daily, and watching her boss, Renee, lead with total passion and commitment for the Let's Roll brand. Thanks to Jesica’s positivity and drive, the Let's Roll team always feels a little brighter and more inspired.

Nichole

Nichole Echols, Sales Administrator.

Nichole joined the Let’s Roll family in 2025 and brings curiosity, warmth, and a people-first approach to everything she does. A Wayne State University graduate and Metro-Detroit native, she is highly organized, takes initiative, and takes great pride in her work. Nichole continuously looks for ways to grow and learn, especially as she expands her knowledge of motorcycles, the riding community, and the unique culture that makes the motorcycle world so special. From understanding the details of the machines to building genuine connections with riders, she enjoys growing alongside the industry every day.

Outside of work, Nichole enjoys spending time with her sorority sisters of Alpha Kappa Alpha, hosting memorable gatherings in her home with family and friends, and embracing an active lifestyle through fitness and the outdoors. She also loves traveling and discovering new experiences that bring peace, balance, and joy.

Known for her welcoming and collaborative spirit, Nichole contributes positively to team morale and is proud to be part of Let’s Roll—looking forward to continuing the ride one connection, lesson, and adventure at a time.

Trenton

Trenton, Operations Executive

Trenton Daniels has been part of the Let’s Roll crew since 2021, bringing a steady, solutions-driven approach to the operation. Originally from Connecticut, he plays a key role in keeping production on track and ensuring that all products meet the quality standards riders expect from the Let’s Roll brand.

What Trenton enjoys most about his work is the variety — no two days are ever the same. Each day brings a new challenge, whether it’s improving a process, solving a problem, or sharpening the details that keep operations and processes running smoothly. That constant change is what keeps him energized and engaged.

Outside of work, Trenton is usually with his family, taking on home renovation projects, and pursuing new ventures and creative ideas. He’s always building, improving, or finding smarter ways to do things — both at work and in life — which keeps him motivated and curious.

With his calm mindset, practical approach, and commitment to doing things right, Trenton is a grounding force within the Let’s Roll team, helping the company grow while keeping quality at the center of everything we do.

👜 5 Things You Get with Let's Roll | Let's Roll Cruiser Motorcycle Dolly: Safe & Easy

Great product! Works great. I have used it to work on the bike a few times and washed the bike on it a few times. Very stable, smooth and easy to roll!

— Mark C.

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Satisfaction Guarantee

We stand behind our products with a 100% satisfaction guarantee.

Made in the USA

Manufactured and Shipped from Detroit - the Motor City

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